This New York based, internationally renowned power brand, managed and developed by The One Group, launched it’s Atlanta location without much knowledge of the climate. The management team was looking for a partner to help initiate opening buzz and attract an affluent clientele. Their goal was to create an Atlanta-centric message while staying true to the STK brand, complimenting STK’s big city counterparts.
Bill Kaelin Marketing was hired to produce three exclusive and avant-garde opening events while increasing overall brand awareness in the Atlanta market. BKM consulted on sustainable and effective promotional strategies, assisted with music programming initiatives, and facilitated key community relationships in the Atlanta market. The successful partnership with The One Group continued as BKM was hired to continue consulting on the STK project while producing the opening of Cucina Asellina, The One Group’s flagship Italian concept which opened in the Spring of 2012.